Cap, royalty, monthly fee. Repeat.
A Keller Williams alternative for Florida agents
At KW, a typical commission dollar is split 64/30/6 until you hit your market center’s cap and the $3,000 royalty cap, and both reset every anniversary. At Firelight360, founding agents keep 95 cents of every dollar from the first deal, with no cap to chase and no royalty.
Follow one $10,000 commission
Where your money goes before you cap
The last $600 is the 6% KWRI royalty.
The $500 sliver is the only thing we take. No royalty on top.
That’s $3,100 more on one deal, before any monthly or tech fee.
Caps vary by market center
A full year at KW, with a low cap and a high cap
Published KW individual caps we found ranged from about $9,000 to $19,000, plus the $3,000 royalty cap. We add $100 a month for fees, in line with published examples. Total paid to the brokerage, at $10,000 per deal:
| Yearly GCI | Firelight360 | KW, $9,000 cap | KW, $19,000 cap |
|---|---|---|---|
| $30,000 | $1,549 | $12,000 | $12,000 |
| $60,000 | $3,049 | $13,200 | $22,200 |
| $120,000 | $6,049 | $13,200 | $23,200 |
| $250,000 | $12,549 | $13,200 + any post-cap fees | $23,200 + any post-cap fees |
Some KW market centers charge post-cap transaction fees; published examples were $125–$150 per deal. Board and MLS dues aren’t included anywhere.
Honest read: at a low-cap market center, a KW agent grossing well above roughly $265,000 can come out ahead of 95/5 on fees. For almost everyone below that, Firelight360 keeps more in your pocket.
Why agents leave KW
What Florida KW agents tell us
Caps reset on your anniversary, so the first months of every year fund the office.
The 6% royalty comes off the top until you’ve paid $3,000 for the year.
Inman data from mid-2024 showed most agents earn little from it. We’d rather pay you more on your own deals.
MAPS coaching is billed separately. Our 1:1 coaching is included.
Fair is fair
When staying at KW may make sense
- You rely on an in-person market center, its culture and its training calendar.
- You gross well over $265,000 at a low-cap office.
- You have meaningful vested profit share coming in each month.
Before you leave KW
- Ask in writing what happens to your profit share after you go.
- Export your contacts and transaction history from KW’s tools first.
- Check your independent contractor agreement for notice terms.
Questions from KW agents
How much more would I keep leaving Keller Williams?
On a $10,000 commission before caps, about $3,100 more per deal. Over a year it depends on your market center’s cap; at $60,000 GCI, our model shows roughly $10,000 to $19,000 less paid to the brokerage.
Do you charge a royalty or franchise fee?
No. Firelight360 isn’t a franchise, so there’s no royalty on top of the 5%.
Is there a cap at Firelight360?
There’s nothing to cap. You keep 95% from deal one, all year, every year.
Do you offer training like KW?
We offer 1:1 coaching and mentorship from people who’ve done the work, included at no extra cost.
Where in Florida can I join?
Orlando, Tampa, St. Pete, Miami and Fort Lauderdale, Palm Beach County and the Space Coast.
No cap to chase. No royalty. Ever.
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